“Our Internet presence was absolutely crucial for us, coming out of the recession”
Doug Barry, Owner
25% annual growth since 2009
Founded as a family-owned staffing franchise in 1980, BARRYSTAFF became an independent company with a new name in 2000. Today they specialize in industrial, clerical and permanent placements. “Most of the staffing we do is in manufacturing,” says Doug Barry, owner of the Dayton-based company founded by his parents. As one of the few local staffing companies left in the area following the recent recession, “we picked up a lot of the work from our competitors who went out of business,” he notes. Doug credits their current growth in large part to the Internet and digital tools from Google.
Doug rebranded BARRYSTAFF in 2010. “We have had to change our total strategy on how we go out and sell, based on social media and the Internet—which has been good,” he explains. Google is part of that strategy. The company uses Google Maps for “getting people from point A to point B, not only to our office but also from their house to the job site.” Employees use Gmail and Google Calendar to keep up-to-date, and Google Search to stay current with both clients and prospects. The staff is also mobile, equipped with smartphones and tablets for complete access to all of their digital tools from anywhere. The company plans to create training videos on YouTube, and to use social media to attract new workers as well as new clients.
Manufacturing is on the rebound in Ohio, Doug says. With fewer local staffing resources available, “companies were looking around for someone who could pick up the slack. We had an Internet presence, and that is where a lot of them found us. It was absolutely crucial for us coming out of the recession, and it has helped us with our growth going forward.” BARRYSTAFF now has four locations—another good economic sign for the Buckeye State.