BarryStaff Business Image

Look professional is a skill that can easily be achieved by anyone who wants to learn it. This guide has been developed by BarryStaff Inc. to assist you in remembering the key factors in creating a positive impression.
Image Factors
There are certain characteristics that work together to create your image, whether it is good or bad.
1. The purpose of CLOTHING is to enhance you. Wear clothes that complement you physically, express your individuality, and are appropriate for the situation.
2. POSTURE. Practice standing tall. Walk confidently with a strong stride. Use open gestures.
3. EYE CONTACT is a sign of confidence. You want to maintain it 80% of the time when dealing with people.
4. SHAKING HANDS is an important business custom. Don’t hesitate to offer yours first. Make it firm and web-to-web.
5. FACIAL EXPRESSIONS such as a smile, go a long way in establishing rapport with others.
7. PERSONAL STYLE refers to your personality and approach to situations that are unique to you.
8. Your ATTITUDE supports all the image factors. Without a positive attitude all the other factors mean nothing.
Your clothing should be:
APPROPRIATE for the situation
QUALITY more so than quantity
CLASSIC in style vs. trendy
PLANNED instead of purchased on an impulse. Know what is right for you.
FOR WOMEN, they include
SUITS/DRESSES: Make it conservative, knee length or longer.
TOPS: Again, keep it conservative, nothing low-cut or sleeveless.
SHOES: Should be as dark as your suit or dress. Pumps or low heeled shoes are preferable.
HOSE: Should be worn for interviews.
JEWELRY: Stay away from glitzy, evening or dangling styles. Limit pierced jewelry to ears only, and no more than 2 or 3 per ear.
MAKEUP: Keep it simple and not too heavy.
HAIR: Make sure it is clean, combed and conservative. Strange colors are not accepted in most office settings.
FOR MEN, they include:
SUITS: Make it a solid suit in navy or gray. A coordinating sports coat and pants is also acceptable. Trousers should come to the instep and have a slight break.
SHIRTS: Select standard or button down collars in white, light blue, light gray or subtle stripes.
NECKTIES: Ties should provide a contrast to the suit or jacket color and point attention to the face. Select traditional patterns that won’t go out of style.
SHOES: Pick dark, leather shoes that enhance your look. Lace-ups, tassel loafers or plain-toed slip-ons are excellent. Dark plain colored socks complimenting your suit should be worn.
JEWELRY: Anything other than a wedding band, watch or tie pin may work against you. Leave chains, rings and bracelets for after hours.
Questions to ask myself before going out on assignment.
• Does my outfit represent a professional look? Is it appropriate for business?
• Do my accessories complement me and what I’m wearing?
• Do I present a neat and clean look?
• Are my clothes pressed?
• Do I know where I’m going and do I have a contact name when I get there?
• Have I allowed enough time to arrive early on my first day?
• Did I remember NOT to use perfume or cologne?
• Have I turned off my cell phone or pager?
Before leaving your home for your assignment or interview, look at yourself in the mirror. WOULD YOU HIRE “YOU”?